ONLINE THRIFT STORE

BUSINESS OVERVIEW

An online thrift store sources secondhand clothes or goods and resells them through a website or marketplace. It appeals to eco-conscious entrepreneurs who enjoy curating vintage or affordable finds.

STARTUP COST

Moderate ($500–$2,000)

HOME-BASED

Yes

SKILLS REQUIRED

Communication, organization, creativity

IDEAL FOR

Ideal for self-starters seeking flexible, home-based work options.

FIT CHECK

Ideal for micro-influencers or creators with a niche following who enjoy brand partnerships and writing product-focused content.

STEP-BY-STEP BUSINESS STARTUP

1. Source stylish secondhand items
2. Photograph and list them online
3. Highlight unique or branded pieces
4. Ship efficiently and update inventory often
5. Build a loyal audience around sustainability

COMMON MISTAKES

Failing to disclose partnerships properly, underpricing sponsored content, or neglecting long-term brand alignment.

LIMITED LIABILITY COMPANY (LLC) CONSIDERATIONS

Influencers handling paid campaigns, brand deals, or giveaways should form an LLC to handle contracts, disputes, and payments professionally. Influencers working with brands and managing campaigns should form an LLC to protect their personal assets and negotiate professionally. Partnering with brands or affiliates? Take the next step and form your LLC for tax and legal clarity.

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