CUSTOM PLANNER BUSINESS

BUSINESS OVERVIEW

A custom planner business designs and sells personalized planners, journals, or productivity tools, often online. It’s great for organized, design-savvy entrepreneurs with an eye for aesthetics and function.

STARTUP COST

Moderate ($500–$2,000)

HOME-BASED

No

SKILLS REQUIRED

Communication, organization, creativity

IDEAL FOR

Ideal for self-starters seeking flexible, home-based work options.

FIT CHECK

Ideal for educators, coaches, or experts in a niche topic who want to scale their impact through self-paced learning products.

STEP-BY-STEP BUSINESS STARTUP

1. Research planner trends and needs
2. Create printable or digital designs
3. Sell on Etsy or your website
4. Promote through planner groups
5. Update seasonally with new themes

COMMON MISTAKES

Creating content-heavy courses without validating interest, failing to break lessons into digestible chunks, or skipping feedback loops.

LIMITED LIABILITY COMPANY (LLC) CONSIDERATIONS

Creating and selling courses exposes you to liability, especially if students rely on your content. An LLC provides legal protection and tax advantages. Selling online courses involves liability over outcomes and payment processing — forming an LLC offers essential protection. Planning to sell your course? Establish credibility and protect your work by forming an LLC first.

RELATED BUSINESS IDEAS

Custom T-Shirt Business, Digital Daily Planner Seller, Tutoring Business